Swire Properties White Christmas Market 2024 "CampUnity"

Description

This December, Swire Properties’ annual community festival “White Christmas Market” returns with the theme of “CampUnity”, celebrating a warm Christmas through Christmas campfires and connecting with nature. This year's White Christmas Market is the largest since the launch of the event. It extends from Quarry Bay Sugar Factory Street to "Pacific Central Plaza", "Taikoo Park" and the adjacent seaside community open space "Shelter Area". The entire Taikoo Place will be transformed into a large-scale The outdoor Christmas camp features multiple check-in hot spots, a series of festive delicacies, abundant product stalls and exciting live performances. The White Christmas Market is designed, planned and executed by a team of students from Swire Properties’ flagship youth development program, the Swire Properties Placemaking Academy (SPPA). Inspired by Swire Properties' strategies to create communities and enhance biodiversity, the team chose "Camping" as the theme of this year's market. In addition, the "SPPA Youth Project" for secondary school students is jointly planned by the SPPA and the Eastern District District Office's Eastern District Ivy League Project. Four secondary school students from the Eastern District will participate and will serve as market masters.