美通社

2024-08-26 10:31

The largest Check-in Spectacular Digital shines at Hong Kong International Airport, bringing a dynamic impact to the air passengers around the globe

HONG KONG, Aug. 26, 2024 /PRNewswire/ -- JCDecaux Transport, the leading Out-of-Home (OOH) media company in Hong Kong, proudly introduces the largest Spectacular Digital display at Hong Kong International Airport (HKIA), offering a dynamic impact to air passengers around the globe.


The largest Check-in Spectacular Digital shines at Hong Kong International Airport, bringing a massive impact to the air passengers around the globe

This new installation ensures a lasting impression from the start to the end of the passenger journey, positioning HKIA advertising as a key connection point for brands and uniquely receptive audiences. The Spectacular Digital features the largest LED screen in the Check-in Hall, delivering unrivalled impact through its sheer size, elevated position, and vibrant use of colour. Powered by state-of-the-art technology, brands can enjoy maximum flexibility in activating campaigns and scheduling targeted, relevant content to drive engagement.

Mr. Alby Tsang, Head of Retail & Advertising, Airport Authority Hong Kong, said, "We are delighted to partner with JCDecaux Transport to bring the largest Spectacular Digital display to the Check-in Hall and continue in our digital transformation journey. With its gigantic and iconic screen, the Check-in Spectacular Digital creates a perfect environment for brands to connect with highly receptive travellers."

Ms. Shirley Chan, Managing Director of JCDecaux Transport Hong Kong & Macau, stated, "We are proud to have Martell as our first advertiser to showcase their campaign with the Check-in Spectacular Digital, making HKIA an ideal platform for high-end brands to tell their stories and showcase their campaigns to air passengers around the world. We believe that a unique and mega digital product offering in HKIA advertising ensures every brand message finds its perfect place for optimal engagement."

About JCDecaux Transport
JCDecaux Transport, the main subsidiary of the JCDecaux Group – the world's leading outdoor advertising company – has been at the forefront of Hong Kong's outdoor media market since its establishment in 1976. As the No. 1 outdoor media company in Hong Kong, JCDecaux Transport has managed the advertising sales concessions for Hong Kong International Airport since its opening. The company currently also operates the advertising concessions for MTR*, Airport Express, Macau International Airport, and Pacific Place Passages.

*MTR advertising refers to advertising exclusively operated by JCDecaux Transport, including Island Line, South Island Line, Tsuen Wan Line, Kwun Tong Line, Tung Chung Line, Tseung Kwan O Line, Disneyland Resort Line and Airport Express

source: JCDecaux Transport

【與拍賣官看藝術】走進Sotheby's Maison睇睇蘇富比旗艦藝廊!蘇富比如何突破傳統成規?► 即睇

人氣文章
財經新聞
評論
專題
專業版
HV2
精裝版
SV2
串流版
IQ 登入
強化版
TQ
強化版
MQ

【etnet 30周年】多重慶祝活動一浪接一浪,好禮連環賞!

【etnet30周年連環賞】睇住賞睇住賞Maxcare美天膝健寶(價值HK$2,699)

etnet榮獲HKEX Awards 2023 「最佳證券數據供應商」大獎

大國博弈

貨幣攻略

說說心理話

Watche Trends 2024

北上食買玩

Art Month 2024

理財秘笈

秋天養生食療

消委會報告

山今養生智慧

輕鬆護老