美通社

2024-11-28 18:18

Spotlight on Creativity: The MMA Impact and SMARTIES Awards Vietnam 2024

HO CHI MINH CITY, Vietnam, Nov. 28, 2024 /PRNewswire/ -- The MMA Impact 2024 event took place on October 25 at the JW Marriott Hotel & Suites Saigon, marking the 13th anniversary of its organization in Vietnam. With the theme "Navigating Marketing: Leadership, Innovation, and Future Strategies," this year's event gathered over 1,500 C-levels and marketing managers from nearly 1,000 major brands and organizations, alongside 35 partners. That evening, MMA also honored 39 brands that successfully created innovative and effective marketing strategies as part of the SMARTIES Vietnam 2024 awards.

Breakthrough Marketing Strategies and Engaging Discussions

As a lively discussion hub on AI and new marketing trends, MMA Impact 2024 attracted significant interest from leaders and experts, providing numerous networking opportunities and exploring future collaboration projects. Exclusive reports from leading regional experts, representatives from MMA Global APAC, shared in-depth analyses of the latest trends and strategies in the industry.

CEO Panel - The Digital Leadership Compass – Navigate Change with Data, Agility, and People
CEO Panel - The Digital Leadership Compass – Navigate Change with Data, Agility, and People

One of the standout morning sessions was a discussion on the award-winning campaign by Nestlé Vietnam titled "Winning with AI - Nestlé's YouTube Works Winning Campaign." Moderated by Rafael Scislowski, Industry Director of Google Vietnam, the discussion featured Yannis Dramis, CMS Director of Nestlé Vietnam; Nguyễn Trà My, Executive Deputy Director and Marketing Director from Ogilvy Vietnam; and Quý Đoàn, Client Director from Mindshare Vietnam. The success story of the Tet campaign implemented by Nestlé provided deep insights into the power of AI technology in marketing and its impact on consumers.

Two special discussions for CEOs and CMOs also attracted many senior leaders. The CEO discussion, titled "The Digital Leadership Compass – Navigate Change with Data, Agility, and People," shared leadership strategies in the digital age, emphasizing the role of data and people in guiding businesses. Key speakers included Vishnu Mohan, Chairman of Avyan Holdings; Lê Huỳnh Phương Thục, Executive Director of Guardian Vietnam; and Dirk E.G Van Motman, Founder and Chairman of UN.

The CMO discussion, titled "Experiential Marketing: Creating Immersive Consumer Journeys," focused on how experiential marketing can create deep connections and loyalty from customers. Speakers like Mohinder Jakhar, Marketing Director of Pernod Ricard Vietnam and Cambodia; Nguyễn Thị Mai, Vice President of Marketing at Unilever; and Harjyot Singh Arora, APAC Data Director of PepsiCo, shared successful examples from experiential marketing campaigns.

The SMARTIES Vietnam 2024 Awards Celebrate Creative Campaigns

As part of the program, the SMARTIES Vietnam 2024 awards ceremony also took place that evening to honor the most innovative and effective marketing campaigns from 500 entries submitted by nearly 120 brands. The intense competition among 144 campaigns in the preliminary round across 25 categories created a thrilling atmosphere, featuring major brands like Suntory PepsiCo, Nestlé, and Samsung Vietnam, alongside renowned agencies such as Publicis Media, Dentsu, Leo Burnett Vietnam, and Ogilvy. The final results were determined by 100 Pre-Screeners and 30 Juries, consisting of C-level executives from prestigious global and domestic brands. Depending on the category, the criteria varied, but the ultimate goal remained to identify the most creative campaigns that deliver significant brand impact and foster positive social influence.

Among the award-winning campaigns this year, VINFAST stood out with its "1ST Car Pre-Order on Livestream" campaign in the E-commerce Marketing category, achieving over 27,000 orders for the VF3 car within just three days of livestreaming. Nestlé Vietnam also made an impression, winning Gold in the AI-Driven Creative Excellence category with its "La Vie Uses AI in E2E Journey to GET Users Fast" campaign, which utilized AI to outline the key visual and advertising concepts for new products, resulting in a 3.7% market share increase in the southern region within three months.

Equally impressive, Grab Vietnam received Gold in the Customer Experience (CX) / User Experience (UX) & Design category within the Creative section for its "Find Me Here" Benches campaign, which highlighted user experience through creative design. Additionally, Vietnam Airlines won Silver in the Personalization category, also in the Creative section, offering unique personalized experiences for customers through its "Million Miles of Wonder Experiences" campaign. Furthermore, Abbott Vietnam's Ensure Gold brand won Gold with its "Increase Lifetime Value by 47%" campaign, falling under the Customer Journey Marketing - Lead Generation/CRM category within Marketing Impact. By utilizing CRM technology to track and analyze customer journeys, Abbott developed personalized marketing programs that reinforced current customer loyalty and opened up opportunities for sustainable growth in the future.

In the Diversity & Inclusion category within Purpose Driven Marketing, Gold was awarded to the campaign "Internet Safety Education for the Elderly," by Google and Dentsu Creative. This campaign not only raised awareness but also contributed to building a more equitable society by providing seniors with the necessary skills to use the internet safely. The creativity in delivering this message resonated strongly, creating positive change in the community. Another honored campaign was "Join the Flip Side" from the Samsung Galaxy Z5 brand. In the Omnichannel Marketing category within Impact Media, the campaign was designed to provide a seamless customer experience across multiple communication channels. The synchronized coordination among channels helped the brand create a positive and memorable customer experience while increasing sales.

Additionally, the judging panel recognized the outstanding brands and agencies with the "Industry Award" including Brand of the Year – Coca-Cola; Media Agency of the Year – EssenceMediacom; Digital Agency of the Year – PMAX; Enabling Technology Company of the Year – Zalo AI; Publisher of the Year – Grab; Advertiser of the Year – Nestlé Vietnam; Holding Agency Company of the Year – WPP; Resilient Brand of the Year – Grab Vietnam; and Best of Show – Coca-Cola Foodmarks. Notably, Ogilvy and Publicis Media jointly won the Creative Media Agency of the Year award for their exceptional contributions to the industry!

The campaigns honored at SMARTIES Vietnam 2024 not only demonstrated exceptional creativity but also showcased the strong growth of the Vietnamese marketing industry in the face of challenging economic conditions.

View the list of SMARTIES Vietnam 2024 winners at: https://www.mmaglobal.com/smarties-2024/finalists/winners/region:10

PR Newswire is the official news distribution partner of MMA Impact 2024.

source: MMA Vietnam

【你點睇?】特朗普當局擬關閉美國國家民主基金會,你認為若其關閉是否可促進全球和平穩定?► 立即投票

人氣文章
最近7天
1
PapaHome淘寶家具實體店22日開幕,選址尖沙咀中港城,料創100個就業機會
2
高息定存 | 一周高息合集,蛇年定存金蛇起舞,1個月定存高達8厘
3
港股 | 午市前瞻 | AI應用概念炒作有錢途 下階段部署邊隻好?
4
日入而息 | 習近平據報下周見科企領袖,證監會審視8券商孖展風控,大酒店轉蝕9億
5
高息定存 | 信銀國際12個月港元定存高達3.5厘
6
彭博亞洲20大富裕家族,香港5大家族上榜,新地郭氏排名最高,無李嘉誠李兆基?
7
David Webb:因病情惡化,將有序結束個人財經網站
8
港股 | 蕭猷華:恒指短線回調,中線繼續看好
9
iPhone SE 4或於本周內上架官網
10
AI | 蔡崇信確認阿里與蘋果合作,撰文談DeepSeek崛起帶來兩大啟示
1
港股 | 蕭猷華:內地AI發展迅速,阿里巴巴股價看俏
2
高息定存 | 一周高息合集,銀行高息搶存,富邦1個月4.88厘,華僑1年期3.6厘
3
PapaHome淘寶家具實體店22日開幕,選址尖沙咀中港城,料創100個就業機會
4
英偉達 | DeepSeek衝擊AI晶片行業結構 英偉達暴跌仍未急抄底
5
高息定存 | 華僑銀行推新春港元定存優惠,88天或188天享3.68厘
6
啟德體育園明天足球賽測試,4.4萬公僕參與涉逾400萬車馬費
7
高息定存 | 花旗3個月港元定存息加至4厘,信銀國際3.88厘
8
環球央行 | 歐洲央行宣布再次減息0.25厘,符合市場預期
9
一本萬利 | 2025年的五個「勿」(有片)
10
電騙 | 黃俊碩:多管齊下,防治內地留學生受騙
11
高息定存 | 一周高息合集,蛇年定存金蛇起舞,1個月定存高達8厘
12
易經看世界 | 乙巳蛇年趨吉五招:言行注意甚麼?應遠離甚麼人?(有片)
13
專訪 | 關稅戰 | 香港物流協會副會長梁庭彰:美物流商停收包裹對跨境電商打擊重大
14
港股 | 午市前瞻 | iPhone SE難救中國市場 專家提醒比電已超買
15
洪灝專訪 | 淘寶衝擊巨大,港樓價未反映大周期拐點(有片)
16
【FOCUS】螺絲殼裏做道場,DeepSeek致勝啟示
17
專訪|洪灝:美股更大跌幅在前面,恐需習慣4%通脹(有片)
18
習近平應約與特朗普通電話,特:冀盡快與習見面
19
大S | 台灣藝人徐熙媛因流感併發肺炎逝世,享年48歲
20
新世界 | 摩通:新世界若債務違約或打開行業「潘朵拉盒子」
21
DeepSeek推出即上蘋果中國區榜首,能力直追OpenAI
22
收市短打 | 楊韻銳:港股升勢有成交配合 惟留意關鍵阻力位!
23
高息定存 | 一周高息合集,部分銀行逆市加息,南商3個月加至3.8厘
24
港股 | 蕭猷華:春節假後,恒指逐步上望21000點
25
特朗普就職 | 特朗普上台後行動列表
26
馬斯克明拆特朗普台,指其星際之門計劃「假大空」
27
【FOCUS】侵侵呼籲全球「降息」,日銀祭18年最激進加息
28
港股 | 午市前瞻 | AI應用概念炒作有錢途 下階段部署邊隻好?
29
神州經脈 | 特朗普或與華討論關稅,人民幣大漲,滬指連升兩周
30
高息定存 | 富邦一周港元定存高達9.88厘,一個月4.88厘
專業版
HV2
精裝版
SV2
串流版
IQ 登入
強化版
TQ
強化版
MQ

【etnet 30周年】多重慶祝活動一浪接一浪,好禮連環賞!

【蛇年行大運 新年好賞「飾」】etnet賞太歲開運趨吉避凶神器

etnet榮獲HKEX Awards 2023 「最佳證券數據供應商」大獎

貨幣攻略

大國博弈

說說心理話

Watch Trends 2024

北上食買玩

Art Month 2024

理財秘笈

流感高峰期

山今養生智慧

輕鬆護老