Media OutReach Newswire

2024-10-30 15:35

ONYX Hospitality Group Accelerates Shama Brand Expansion Across Southeast Asia

Anchored by key properties in Hong Kong, China, and Malaysia, Shama showcases its strength in prime locations, with ambitions to become a world-class serviced apartment brand.

BANGKOK, THAILAND - Media OutReach Newswire - 30 October 2024 - ONYX Hospitality Group, a leading management company for hotels, resorts, serviced apartments, and luxury residences in Southeast Asia, is expanding its Shama serviced apartment brand internationally following positive feedback from both business and professional travellers. New openings have included Shama Hub Qiantang in Hangzhou, China, Shama Hub Metro South in Hong Kong, and Shama Suasana, located in Johor Bahru, Malaysia, with imminent future development plans in Malaysia, Laos and Thailand.

ONYX Shama Storytelling-4-Shama-in-Intl

The increasing number of international business and work-related travellers seeking long-term accommodation in residential areas within commercial districts has made serviced apartments a preferred choice for this group. As a result, Shama has experienced remarkable growth over the past five years for ONYX Hospitality Group.

With a portfolio of over 2,500 units across 20 properties, Shama is a leading name in serviced apartments and ranks as the No.1 international-level apartment provider in Hong Kong. Thanks to its prime locations and hotel-standard services, Shama is an ideal choice for Thai and international travellers.

Yuthachai Charanachitta, Chief Executive Officer of ONYX Hospitality Group, stated that "Shama" is a serviced apartment brand that originated in Hong Kong. ONYX Hospitality Group acquired the business in 2010 and has since steadily expanded it in Thailand and internationally. Overseas, Shama now operates in seven locations in Hong Kong, five in China, and two in Malaysia, offering a superior experience to travellers from around the globe.

Looking ahead, the plan is to expand the business robustly both in Thailand and across Southeast Asia, with the goal of establishing Shama as a leading serviced apartment brand. The focus will be on offering services that make guests feel as though Shama is their home away from home, while delivering an exceptional experience with international-standard service under a trusted brand.

The success of the "Shama" brand stems from its unique offering, which sets it apart from other serviced apartments. Shama provides thoughtfully designed rooms tailored to suit the living needs of all types of residents, from solo business travellers to extended families seeking a second home for everyone. In addition, Shama offers facilities that cater to daily life requirements, along with 24/7 hotel-level care services for residents.

Moreover, the Shama brand sets itself apart by consistently being located in prime residential areas at the heart of the city, surrounded by amenities and providing convenient transport links. This enhances both short-term and long-term staying experiences, promoting well-being and seamlessly integrating lifestyle, work, travel, and relaxation. Shama fosters a simplified life in a new environment, making guests feel as if it's a second home that brings happiness and warmth with every stay.

To cater to the needs of travellers with varying lifestyles, the "Shama" brand offers services in three formats: "Shama Luxe," "Shama," and "Shama Hub." Each format differs in room size, location, design, and decoration, ensuring that the diverse requirements of customers are met, ranging from upper-upscale to upper-midscale options.

In the near future, ONYX Hospitality Group plans to launch Shama Luxe in Malaysia, Shama in Laos, and Shama Hub in Thailand.

This year, ONYX Hospitality Group has announced the launch of three new Shama properties overseas. Two of these are under the Shama Hub brand: Shama Hub Qiantang in Hangzhou, China, and Shama Hub Metro South in Hong Kong. The third property, Shama Suasana, is located in Johor Bahru, Malaysia. All of these are situated in prime locations.

Shama Hub Qiantang Hangzhou, China, is a newly opened property in the heart of Hangzhou, one of the country's major economic hubs. The property is situated along the picturesque Qiantang River, just a 40-minute drive from the city's international airport. Easily connected to Hangzhou's major transportation hubs, the property offers convenient access to explore the city's breathtaking scenery, with the majestic Tianmu Mountains as its backdrop. Situated in Dajiangdong, it is just a few minutes' walk from Dongsha Lake and the Grand Convention and Exhibition Centre. Close to shops, department stores, and restaurants, Shama Hub Qiantang Hangzhou is an excellent choice for both business and leisure travellers.

Shama Hub Metro South, Hong Kong, is a 26-storey building featuring 139 serviced apartments, offering a selection of seven room types, from studios to two-bedroom apartments, all thoughtfully designed to ensure a smooth and comfortable stay. The property also provides a full range of top-tier essential facilities. Strategically located in the newly developed southern part of Hong Kong Island, an ideal hub for those seeking a long-term stay near the city centre, the property is surrounded by nature and offers convenient transport links and easy access to attractions such as Ocean Park and other highlights on Hong Kong Island. Guests can also enjoy the vibrant Aberdeen area and discover new and creative experiences just a few minutes away.

Shama Suasana Johor Bahru welcomes visitors to the heart of Johor Bahru with a perfect blend of homely comforts and modern luxury. It features 87 elegantly appointed residences, ranging from one-bedroom suites to executive three-bedroom suites. Strategically located in the bustling city centre, Shama Suasana Johor Bahru provides easy access to the city's major attractions, dining, and shopping districts. Visitors can conveniently travel via the Rapid Transit System, just five minutes away. This perfectly embodies the "Freedom to Explore" philosophy, which is at the core of the Shama brand experience for its residents.

In addition to its prime locations, the Shama brand offers the "Shama Social Club," a lifestyle programme designed to foster connections and relationships among guests, as well as familiarity and integration with the surrounding community. This initiative blends the diverse lifestyles of guests at each Shama location, offering carefully selected activities and attentive staff support to cultivate a sense of belonging within the community, which is a core concept of the Shama brand.

ONYX Hospitality Group, a leading management company for hotels, resorts, serviced apartments, and luxury residences in Southeast Asia, is dedicated to continuous advancement and development. This commitment aligns with its vision of becoming "The Best Medium-sized Hospitality Management Company in Southeast Asia." By accumulating experience and building a strong reputation, ONYX Hospitality Group aims to become a leader in the hospitality industry within the region. The company seeks to deliver exceptional performance, recognised across multiple countries in the Asia Pacific. Its portfolio of brands, including Amari, OZO, Shama, and Oriental Residence, effectively caters to all target market segments, meeting the varying needs of both business and leisure travellers. It offers an unparalleled experience through internationally recognised service standards, seamlessly blending exceptional Asian hospitality with world-class business precision.

Hashtag: #ONYX

發佈者對本公告的內容承擔全部責任

source: ONYX Hospitality Group

樂本健【活力健康 迎新年】維柏健B+C維他命 激抵買低至$99► 了解詳情

人氣文章
最近7天
1
高息定存 | 6個月港元定存3.8厘新高,188日快閃優惠3.68厘
2
高息定存 | 富邦推快閃定存優惠3個月3.9厘,華僑188日3.68厘
3
專訪|林本利系列專訪逢周五登場,股市篇:勿驚美股調整,港股那些可以放心買那些勿沾手(有片)
4
高息定存 | 工銀亞洲推3個月5厘息搶新客,招商永隆推快閃優惠
5
回顧展望-新股復燃 | 政策市激發IPO 惟六成新股破發損行情
6
回顧展望-國際形勢 | 全球動盪戰火連天,特朗普時代重臨
7
【FOCUS】零售寒冬襲京滬港,逆市奇葩值借鏡
8
港股 | 蕭猷華:恒指料退守至18600點,宜逢低吸納
9
神州經脈 | 工業利潤降幅收窄,低空經濟發展司成立,滬指全周升
10
神州經脈 | 換手機可獲政府補貼,政策利率將降,滬指周挫逾5%
11
內銀股 | 人行再提擇機減息降準,內銀獲中金唱好,應該點部署?
12
神州經脈 | PMI遜預期,滬指全年止跌回升,人幣年度貶幅擴
13
新股掛牌 | 布魯可首日掛牌升41%,每手賺7395元
14
回顧展望-人幣走貶 | 關稅殺到,先貶為敬,人幣明年勢見7.5
15
大國博弈 | 【FOCUS】騰訊商湯寧德重挫,CMC清單劍指軍民融合
16
高息定存 | 一周高息合集,銀行年尾搶資金,大眾3個月3.6厘
17
加州山火 | 【FOCUS】洛杉磯烈火焚城,天災背後藏人禍
18
高息定存 | 一周高息合集,恒生1個月定存4厘,工銀亞洲3個月最高5厘
19
回顧展望-A股自強 | 憧憬國策利好,機構對明年股市走勢樂觀
20
高息定存 | 渣打特選客6個月3.48厘,建行亞洲推1個月6.18厘高息吸客
21
藍圖2.0 | 旅遊發展藍圖2.0提四大策略,推特色項目智慧旅遊並開拓客源
22
電動車 | 寧德時代:擬發行H股香港上市
23
港股 | 蕭猷華:恒指春節前可挑戰21500點
24
去旅行 | 攜程:首十一月香港用戶平均出境航班次數增至1.9次
25
港股 | 蕭猷華:恒指春節前目標21500點
26
高息定存 | 一周高息合集,銀行高息吸客,低門檻10萬享6.18厘,3個月最高5厘
27
神州經脈 | 基金賣股票據報受限,滬指連跌四日,人行穩匯率
28
互聯支付 | 黃俊碩:轉數快與IBPS互聯支付所產生的發展契機
29
專訪|洪灝:美股更大跌幅在前面,恐需習慣4%通脹(有片)
30
微盟 | 炒完微信小店,微盟(2013)遭三名主要股東急沽持股套現
專業版
HV2
精裝版
SV2
串流版
IQ 登入
強化版
TQ
強化版
MQ

【etnet 30周年】多重慶祝活動一浪接一浪,好禮連環賞!

【蛇年行大運 新年好賞「飾」】etnet賞太歲開運趨吉避凶神器

etnet榮獲HKEX Awards 2023 「最佳證券數據供應商」大獎

大國博弈

貨幣攻略

說說心理話

聖誕新年特輯

Watch Trends 2024

北上食買玩

Art Month 2024

秋天養生食療

山今養生智慧

輕鬆護老