Media OutReach Newswire

2024-09-06 16:25

Hello Kitty's 50th Anniversary: Sanrio's Tmall Super Brand Day Debut a Charming Success

HONG KONG SAR - Media OutReach Newswire - 6 September 2024 - In celebration of Hello Kitty's 50th anniversary, Alifish, a copyright trading and innovation platform under Alibaba Pictures, joined forces with Sanrio and Tmall to launch the inaugural Sanrio Tmall Super Brand Day event under the theme "Besties should stay together like Hello Kitty & Friends".

Hello Kitty's 50th Anniversary: Sanrio's Tmall Super Brand Day Debut a Charming Success

This event saw the participation of over 30 licensees, showcased more than 800 products. The event also garnered significant attention on social media platforms like Weibo and Xiaohongshu, with hashtags such as #Hello Kitty 50th Anniversary# trending and sparking millions of discussions. A series of creative marketing activities, in conjunction with fashion resources and popular talents, leveraging the promotional advantages of Alibaba's ecosystem, Alifish and Tmall have once again successfully propelled Sanrio to enhance both brand influence and commercial value.

Sanrio, with 30+ licensees, sees a transaction volume surge for multiple hit products.

Recognizing Hello Kitty's unique "sense of companionship" and "friendship-oriented" qualities, along with the new generation of fans' preference for consumption that pursues beautiful experiences, Alifish, Sanrio, and Tmall have focused on the theme "Besties should stay together like Hello Kitty & Friends", gathering more than 30 Sanrio licensees, including TOPTOY, Razer, Chow Sang Sang, and BOSIDENG, to participate in this event. These "besties" cover a wide range of categories including trendy toys, beauty and daily chemicals, apparel and footwear, and 3C digital products.

During the pre-sale period from August 17th to 27th, Alifish collaborates with Sanrio fans and community influencers to create cute and engaging content that inspires fan interaction. By working closely with Tmall and Taobao, it helps licensees and products reach fan communities, achieving a closed loop from recommendation to purchase

During Sanrio Super Brand Day, all participating licensees achieved significant results. At midnight on August 28th, a large number of fans flocked to the Sanrio Tmall official flagship store, and the Hello Kitty 50th anniversary commemorative series of dolls sold out as soon as they were listed.

The new co-branded products launched by Razer and Sanrio, the Hello Kitty keyboard and mouse set and the Kuromi keyboard and mouse set, have been dominating the Tmall Keyboard and Mouse Set New Product List for several days, ranking first and third respectively; TOPTOY's Sanrio family Latte Baby vinyl blind box has been highly popular since its launch in July, not only attracting the attention of over 100,000 people but also successfully entering the Tmall Top 3 of the Blind Box Bestseller List.

Hello Kitty Debuts on L'Officiel Cover, Parties with Friends Offline

Hello Kitty is not only the pioneer and leader of "cute" culture but also a global symbol of popularity. It frequently appears at top fashion shows in fashion capitals like New York, Milan, and Tokyo, becoming the darling of the fashion world. Many trendsetting icons, such as Lady Gaga, Avril Lavigne, Jennie, and Liu Yifei love to incorporate Hello Kitty elements into their styles, whether in clothing or accessories, showcasing a unique fashion charm.

In Sanrio Super Brand Day, Alifish creatively used Hello Kitty's patented plaid pattern to create an exclusive set for the occasion. Wearing the new outfit, Hello Kitty took a hot air balloon ride across the sea to China and appeared on the cover of L'Officiel, marking her first appearance on a domestic fashion magazine cover. Under the direction of L'Officiel, Hello Kitty teamed up with celebrity friend Zheng Hehuizi and Tmall's mascot Mao Tiantian to shoot a feature, strolling through the city streets and immersing herself in the urban vibe.

Hello Kitty's 50th Anniversary: Sanrio's Tmall Super Brand Day Debut a Charming Success

In terms of consumer trends, the preferences of modern young consumers in China are leading market changes. They seek instant gratification and immersive experiences, which is reflected in the rise of IP experience consumption, whether it's pop-up stores, themed restaurants, or immersive exhibitions. Notably, Alifish's Hello Kitty and Her Besties' Party, hosted at Chengdu COSMO, added a new highlight to Hello Kitty's 50th anniversary. At the party, Hello Kitty, Cinnamoroll, My Melody, and Kuromi together presented exciting song and dance performances, interacting warmly with fans.Following, DJ Hello Kitty and Chinese singer Yamy took to the stage, successfully elevating the atmosphere of this party to its peak.

September 2, Hello Kitty, along with Cinnamoroll and Kuromi, made an appearance at the new headquarters of Alibaba's entertainment division, where they were greeted by enthusiastic fans.

Through a series of innovative and fun marketing activities, Alifish, Sanrio, and Tmall have joined hands to create a dreamlike interactive experience for fans, further strengthening the emotional bond between fans and Sanrio's big stars, and more effectively highlighting the fashion and trendiness of the Sanrio brand, attracting more fans who pursue trendy experiences to become Sanrio fans.

Alifish Boosts Sanrio's Growth with Focus on Content, Design, and Marketing.

Since January 1, 2023, Alifish has obtained exclusive authorization from Sanrio for the manufacturing and sale of products featuring 26 characters in Mainland China. In response to the new trend of domestic young consumers seeking emotional and experiential consumption, both parties have not only actively promoted the diversified development of Sanrio characters but also jointly created multiple offline immersive IP events, which together have continuously enhanced the brand value of Sanrio.

Regarding this, Jiang Xuheng, Vice President of Alifish, said: "Alifish has never regarded itself as a mere agent; we are a long-term strategic partner of Sanrio in China. Therefore, Alifish has the responsibility to continuously invest in the long-term development of the 26 IP characters of the Sanrio in China."

With the support of its unique IP2B2C full-link service model, Alifish continues to invest in the brand building of Sanrio in three aspects: content, design, and marketing. In 2023, Alifish developed more than 30 sets of graphic libraries for Sanrio; it planned six marketing activities at key points such as Kuromi & My Melody's Chinese New Year marketing, Cinnamonroll's birthday month, and the 618 & Double 11 e-commerce shopping festivals, bringing a total of 2 billion exposures. To help Sanrio expand in the Chinese market, Alifish organized two large-scale licensees' conferences, with more than 1,000 licensees attending to discuss cooperation and share in the grand event. This year, Alifish is expected to develop more than 50 new graphic libraries for Sanrio and create seven more grand themed marketing events. On October 6th-7th, Alifish will host the first Sanrio Fan Carnival in China, Hi! Sanrio Festival in Shanghai; in terms of content, the new animation co-produced by Alifish and Youku for Sanrio is also about to be globally released.

Wu Qian, Vice President of Alibaba Digital Media and Entertainment Group and President of Alifish, said: "As the cooperation between the two parties deepens, Alifish will continue to use its advantages to help Sanrio achieve greater success in the Chinese market and jointly write a brilliant chapter of Hello Kitty and many other IPs of Sanrio in the Chinese market."
Hashtag: #Alifish #Sanrio #HelloKitty #SuperBrandDay

發佈者對本公告的內容承擔全部責任

source: Alifish

送禮活動浪接浪!想緊貼著數活動消息?即Like etnet Facebook專頁!► 立即讚好

人氣文章
最近7天
1
港股 | 蕭猷華:內地AI發展迅速,阿里巴巴股價看俏
2
高息定存 | 一周高息合集,銀行高息搶存,富邦1個月4.88厘,華僑1年期3.6厘
3
PapaHome淘寶家具實體店22日開幕,選址尖沙咀中港城,料創100個就業機會
4
高息定存 | 華僑銀行推新春港元定存優惠,88天或188天享3.68厘
5
高息定存 | 一周高息合集,蛇年定存金蛇起舞,1個月定存高達8厘
6
英偉達 | DeepSeek衝擊AI晶片行業結構 英偉達暴跌仍未急抄底
7
啟德體育園明天足球賽測試,4.4萬公僕參與涉逾400萬車馬費
8
電騙 | 黃俊碩:多管齊下,防治內地留學生受騙
9
環球央行 | 歐洲央行宣布再次減息0.25厘,符合市場預期
10
一本萬利 | 2025年的五個「勿」(有片)
11
易經看世界 | 乙巳蛇年趨吉五招:言行注意甚麼?應遠離甚麼人?(有片)
12
專訪 | 關稅戰 | 香港物流協會副會長梁庭彰:美物流商停收包裹對跨境電商打擊重大
13
高息定存 | 一周高息合集,減息預期降溫,銀行3個月最高5.68厘,6個月3.55厘
14
港股 | 午市前瞻 | iPhone SE難救中國市場 專家提醒比電已超買
15
【FOCUS】螺絲殼裏做道場,DeepSeek致勝啟示
16
大S | 台灣藝人徐熙媛因流感併發肺炎逝世,享年48歲
17
DeepSeek推出即上蘋果中國區榜首,能力直追OpenAI
18
【FOCUS】悟空、哪吒、DeepSeek,如何啟示香港
19
日入而息 | 習近平據報下周見科企領袖,證監會審視8券商孖展風控,大酒店轉蝕9億
20
收市短打 | 楊韻銳:港股升勢有成交配合 惟留意關鍵阻力位!
21
新世界 | 摩通:新世界若債務違約或打開行業「潘朵拉盒子」
22
【FOCUS】侵侵呼籲全球「降息」,日銀祭18年最激進加息
23
港股 | 午市前瞻 | AI應用概念炒作有錢途 下階段部署邊隻好?
24
彭博亞洲20大富裕家族,香港5大家族上榜,新地郭氏排名最高,無李嘉誠李兆基?
25
高息定存 | 信銀國際12個月港元定存高達3.5厘
26
港股 | 蕭猷華:春節假後,恒指逐步上望21000點
27
神州經脈 | 特朗普或與華討論關稅,人民幣大漲,滬指連升兩周
28
David Webb:因病情惡化,將有序結束個人財經網站
29
民營企業座談會 | 習近平在京出席民營企業座談會
30
AI | 蔡崇信確認阿里與蘋果合作,撰文談DeepSeek崛起帶來兩大啟示
專業版
HV2
精裝版
SV2
串流版
IQ 登入
強化版
TQ
強化版
MQ

etnet榮膺「第九屆傳媒轉型大獎」四大獎項

【限時優惠$68/月】申請etnet強化版MQ手機串流報價服務 捕捉板塊輪動,提高獲利勝算

etnet榮獲HKEX Awards 2023 「最佳證券數據供應商」大獎

2025-26年度財政預算案

大國博弈

貨幣攻略

說說心理話

Watch Trends 2024

北上食買玩

Art Month 2024

理財秘笈

流感高峰期

山今養生智慧

輕鬆護老