Media OutReach Newswire

2024-08-12 10:00

Alibaba Cloud Elevates Paris 2024’s Games Viewing Experience with Cloud Technologies

Advanced cloud-based initiatives help enhance spectator experience while helping with sustainability planning for future hosting cities

PARIS, FRANCE - Media OutReach Newswire – 12 August 2024 - Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, has harnessed the power of its cloud technologies to drive multiple initiatives throughout the Olympic Games Paris 2024 (Paris 2024). These efforts were made to empower media professionals in their coverage of the Games, while also elevating the engagement for worldwide sports fans through a range of innovative applications.

"Alibaba plays an essential role when it comes to supporting technology during the Olympic Games, greatly increasing the efficiency and sustainability of Olympic Games operations. Our partnership also extends beyond the Olympic Games, with Alibaba playing a defining role in our Olympic AI Agenda, helping us harness the great potential of AI in a responsible way. All these examples highlight how Alibaba is the perfect partner when it comes to shaping our digital future," said Thomas Bach, President of International Olympic Committee (IOC).

Enriching Media Asset Management with Deep-learning Archiving Solution


Alibaba Cloud has collaborated with the International Olympic Committee (IOC) to launch a Media Archiving AI Solution. This cloud-based solution provides enhanced visual search functions, automatic categorization of multimedia content, and video highlight production through AI-powered media asset management services.

The IOC Media Archiving AI solution marks a significant breakthrough in sports media archiving. The solution's automatic video highlight generation, powered by Alibaba Cloud's visual AI, identifies and compiles memorable moments in the games of boxing and archery during Paris 2024. This feature assists media professionals with their video storytelling, enriching the Games viewing experience for the global audience.

Furthermore, Alibaba Cloud's proprietary AI algorithms streamline the indexing and categorization of the decades-old Olympic audiovisual and photo collections, making the Olympic Archive more searchable, and therefore, enhancing content discovery while optimizing the media asset management workflows.

"We are thrilled to support the IOC's AI Agenda, which was inaugurated in April this year," said Selina Yuan, President of International Business, Alibaba Cloud Intelligence. "Our cloud-based AI initiatives are designed to help transform the experience for media professionals and the global followers of the Olympic Games. We remain committed to delivering our innovations that help make the Olympic Games more efficient, engaging, sustainable and inclusive for all stakeholders."

Debut of Smart Virtual Boxing at the Alibaba Wonder Avenue

At the Alibaba Wonder Avenue (AWA), Alibaba Cloud also debuted its Smart Virtual Boxing project. Alibaba Cloud's proprietary LLM Qwen was applied to enable analysis of the moves and performances of each player during the Virtual Boxing match, providing real-time commentary in both English and French of each player's approach and predicted their performance in the next round, thereby enriching the spectator experience.

"Virtual sports are increasingly popular worldwide, enhancing accessibility and encouraging more diverse participation in sports," Yuan added. "We are committed to expanding the benefits driven by innovative technologies to both traditional sports and e-sports disciplines."

Accentuating Key Games Moments with 360-Degree Slow Motion Replays

During Paris 2024, Multi-Camera Replay Systems by OBS Cloud, a collaborative initiative between the Olympic Broadcasting Services (OBS) and Alibaba Cloud, provided 360-degree, frame-freeze slow-motion replays. Footage was sent to the cloud, where Alibaba Cloud's AI-driven computing capabilities enabled live spatial reconstruction and real-time 3D rendering before shared as replays, which facilitated a deeper understanding of pivotal game moments and were made available on OBS' Content+ platform for comprehensive media analysis to all Media Rights-Holders (MRHs).

During Paris 2024, the systems had produced and delivered thousands of replay clips, covering a range of sports including basketball, gymnastics, tennis, beach volleyball and rugby sevens. The Multi-Camera Replay Systems is part of the newly-launched OBS Cloud 3.0, which was used as the main method to distribute remote content to support MRHs' Olympics broadcasting coverage, including the spectacular Opening Ceremony of Paris 2024 that attracts tens of millions of viewers worldwide.

"Technologies like Alibaba Cloud's technologies help us tell the stories of the best athletes in the world, and also the stories of the world coming together in ways which are more exciting and more inspirational. Having partners like Alibaba that help us bring this dream to life are very valuable for us," said Yiannis Exarchos, CEO of OBS.

Cloud Memento Enhances Spectator Engagement with Animated Videos

To create more entertaining and engaging spectator experience, Alibaba Cloud unveiled Cloud Memento, an innovative tool that transforms participants' static images into immersive motion videos with the help of AI technology. Olympic fans had the opportunity to experience this transformative technology first-hand at three iconic venues: the Eiffel Tower Stadium, Champs De Mars Arena, and Invalides.

Alibaba Cloud unveiled Cloud Memento at Paris 2024
Alibaba Cloud unveiled Cloud Memento at Paris 2024

In addition to cheering for their favourite athletes from the sidelines, spectators could take home a video of themselves performing sports from Olympic Games, such as archery, beach volleyball, judo and wrestling created by the latest intelligent cloud-based innovation through Cloud Memento. The videos also feature historic landmarks such as the Eiffel Tower using cloud-based smart technology converting 2D snapshots into dynamic animated videos, showcasing complex sports moves with remarkable consistency and continuity.

Colorizing Century-old Olympic Archive Footage

Alibaba Cloud helped restore and colorize Olympic archive footage from the Olympic Games Paris 1924, allowing contemporary audience to experience these iconic moments in enhanced viewing quality and vivid colors. Furthermore, Alibaba Cloud utilized its colorization technology to produce "To the Greatness of Her," an 8-minute short film highlighting the evolution of gender equality in sports. This film, featuring restored and colorized photographs of celebrated female athletes, was showcased at the Alibaba Evening in Paris.

Sustainability Solution Supports Minimizing Power Wastage during Games

In addition, Alibaba Cloud supported the IOC to deploy its data-driven sustainability solution – Energy Expert – to help measure and analyze the electricity consumption at the competition venues during Paris 2024. Based on the integrated cloud-based intelligence and the deep-learning based AI models from Alibaba Cloud, Energy Expert provided accurate analysis to produce venue specific forecasts and recommendations such as power demand optimization to minimize power wastage for future Games.

Hashtag: #Alibaba #Paris2024

發佈者對本公告的內容承擔全部責任

source: Alibaba Cloud

【你點睇?】特朗普當局擬關閉美國國家民主基金會,你認為若其關閉是否可促進全球和平穩定?► 立即投票

人氣文章
最近7天
1
PapaHome淘寶家具實體店22日開幕,選址尖沙咀中港城,料創100個就業機會
2
港股 | 午市前瞻 | AI應用概念炒作有錢途 下階段部署邊隻好?
3
日入而息 | 習近平據報下周見科企領袖,證監會審視8券商孖展風控,大酒店轉蝕9億
4
高息定存 | 信銀國際12個月港元定存高達3.5厘
5
彭博亞洲20大富裕家族,香港5大家族上榜,新地郭氏排名最高,無李嘉誠李兆基?
6
David Webb:因病情惡化,將有序結束個人財經網站
7
【FOCUS】悟空、哪吒、DeepSeek,如何啟示香港
8
民營企業座談會 | 習近平今日上午在京出席民營企業座談會(不斷更新)
9
iPhone SE 4或於本周內上架官網
10
AI | 蔡崇信確認阿里與蘋果合作,撰文談DeepSeek崛起帶來兩大啟示
1
港股 | 蕭猷華:內地AI發展迅速,阿里巴巴股價看俏
2
高息定存 | 一周高息合集,銀行高息搶存,富邦1個月4.88厘,華僑1年期3.6厘
3
PapaHome淘寶家具實體店22日開幕,選址尖沙咀中港城,料創100個就業機會
4
英偉達 | DeepSeek衝擊AI晶片行業結構 英偉達暴跌仍未急抄底
5
高息定存 | 華僑銀行推新春港元定存優惠,88天或188天享3.68厘
6
啟德體育園明天足球賽測試,4.4萬公僕參與涉逾400萬車馬費
7
環球央行 | 歐洲央行宣布再次減息0.25厘,符合市場預期
8
高息定存 | 花旗3個月港元定存息加至4厘,信銀國際3.88厘
9
一本萬利 | 2025年的五個「勿」(有片)
10
電騙 | 黃俊碩:多管齊下,防治內地留學生受騙
11
高息定存 | 一周高息合集,蛇年定存金蛇起舞,1個月定存高達8厘
12
易經看世界 | 乙巳蛇年趨吉五招:言行注意甚麼?應遠離甚麼人?(有片)
13
專訪 | 關稅戰 | 香港物流協會副會長梁庭彰:美物流商停收包裹對跨境電商打擊重大
14
港股 | 午市前瞻 | iPhone SE難救中國市場 專家提醒比電已超買
15
【FOCUS】螺絲殼裏做道場,DeepSeek致勝啟示
16
洪灝專訪 | 淘寶衝擊巨大,港樓價未反映大周期拐點(有片)
17
大S | 台灣藝人徐熙媛因流感併發肺炎逝世,享年48歲
18
專訪|洪灝:美股更大跌幅在前面,恐需習慣4%通脹(有片)
19
新世界 | 摩通:新世界若債務違約或打開行業「潘朵拉盒子」
20
DeepSeek推出即上蘋果中國區榜首,能力直追OpenAI
21
收市短打 | 楊韻銳:港股升勢有成交配合 惟留意關鍵阻力位!
22
高息定存 | 一周高息合集,部分銀行逆市加息,南商3個月加至3.8厘
23
港股 | 蕭猷華:春節假後,恒指逐步上望21000點
24
港股 | 午市前瞻 | AI應用概念炒作有錢途 下階段部署邊隻好?
25
【FOCUS】侵侵呼籲全球「降息」,日銀祭18年最激進加息
26
馬斯克明拆特朗普台,指其星際之門計劃「假大空」
27
特朗普就職 | 特朗普上台後行動列表
28
神州經脈 | 特朗普或與華討論關稅,人民幣大漲,滬指連升兩周
29
日入而息 | 習近平據報下周見科企領袖,證監會審視8券商孖展風控,大酒店轉蝕9億
30
高息定存 | 富邦一周港元定存高達9.88厘,一個月4.88厘
專業版
HV2
精裝版
SV2
串流版
IQ 登入
強化版
TQ
強化版
MQ

【etnet 30周年】多重慶祝活動一浪接一浪,好禮連環賞!

etnet榮獲第六屆國際信息商會議「最佳信息商」白金獎

etnet榮獲HKEX Awards 2023 「最佳證券數據供應商」大獎

貨幣攻略

大國博弈

說說心理話

Watch Trends 2024

北上食買玩

Art Month 2024

理財秘笈

流感高峰期

山今養生智慧

輕鬆護老