Part 3：討論「跨界合作」的合作細節（模擬情境）

Benny, Fanny正在與George討論合作細節

（B: Benny     F: Fanny      G: George）

B: I believe our companies can improve each other's competitive advantages競爭優勢 by working together. 

我相信我們兩家公司能透過合作提高彼此的競爭優勢。

F: Bundling our products supports our common objective and improves risk allocation. 

我們可透過搭售雙方的產品去支持彼此的共同目標，並一起分攤風險。

G: I'm all ears洗耳恭聽. What sort of give-and-take did you have in mind?

我洗耳恭聽。你們盤算的是哪種交換模式？

F: We can offer advertising: from a promotional 1-page article to a full-page glossy亮面的 ad (*ad=advertisement).

我們能提供廣告：從單頁的推廣文章到整版亮面的廣告。

B: In exchange for product samples產品樣品, trial packs, or coupons, to be sold with the magazine.

作為交換的是和雜誌一起販售的產品樣品，試用包或折價券。

G: What about the back cover ad page? 

那封底廣告頁呢？

B: Certainly a possibility, but it is the most coveted advertising space. 

當然有可能，但那是大家最想要的廣告版面。

G: We would be willing to compensate you with the appropriate volume of goods.

我們願意以適當的商品數量來彌補你們的。