【跨界合作】想搵跨界合夥人？用英語洽談跨界商業合作必看「懶人包」
#職場英語 #洽商 #合夥人 #懶人包
在香港這個萬物騰貴的地方，租金又貴，物資又貴，要獨力搞起一盤生意一點也不容易，所以懂得靈活運用「商業合作」的確可以為你帶來不少便利之處。但是要和他方洽談商業合作甚至跨界合作事宜並非易事，箇中亦有不少學問和技術，而要用英文去洽商的話，更可謂難上加難！
「雙贏局面」英文係咩？「投資回報率」點講？今個星期，筆者就同大家講講一些在洽談合作時或許會用到的單語、片語，以至常用句子，為大家打打底，方便你們在洽談時更得心應手！
Part 1：與「跨界合作」有關的常見單詞及片語
● Cross-sector cooperation
跨界合作
● Cross-sector partnership
跨界合作伙伴關係
● Business partnership
商業夥伴關係
● Potential partnership
潛在的合作伙伴關係
● Win-win situation
雙贏局面
● Return of investment (ROI)
投資回報率
● Risk allocation
風險分攤
● Strategy alliance
策略結盟
● Business campaign
商業活動
● Pool money toward a common purpose
匯集資金以實現共同目標
● Share in the ups and downs of profit and loss
分享盈虧的起伏
● Set out each partner's distributive share in profits and losses
列出每個合作夥伴在利潤和損失中的分配份額
● Sole proprietorship
獨資企業
● capital
資本
● split the cost of the advertising campaign
分攤廣告活動的成本
● competitive advantages
競爭優勢
Part 2： 與「跨界合作」有關的必看句子
1. I think that if we work with a social media company社交媒體公司 an advertising campaign, we could generate引起 a lot of interest in our products.
我想如果我們跟社交媒體公司一起合作廣宣活動，就可以讓我們的產品引起許多人的興趣。
2. ‘What sort of give-and-take did you have in mind?’
你們盤算的是哪種交換模式？
（*give-and-take是指雙方為達成協議，彼此皆有所退讓而讓對方取得所想要的事物，即「平等交换以達成互惠」的意思。）
3. We'd like to express our desire to establish a business relationship with you on the basis of quality, mutual benefit and exchange of needed goods.
我們希望在保證質量，互惠互利以及交易彼此需要的貨物的基礎上和你們建立業務關係。
4. We hope to discuss business with you at your earliest convenience.
我們希望在你方便的時候和你洽談業務。
5. Sales have been disappointing recently, so I think this partnership would be a great way to help boost 提高;提升 our revenue.
最近的銷售額令人失望，所以我認為這次的合作是會幫助提升營收的一個不錯的方式。
a. drive up our profits
提高我們的利潤
b. increase the appeal/attractiveness吸引力 of our products
增加我們產品的吸引力
6. By splitting分攤 the cost of the advertising campaign, both companies have less to lose.
透過分攤廣告活動的成本，兩間公司的損失會比較小。
a. By combining resources on this promotional campaign
這次的宣傳活動透過結合資源
b. By partnering together on this project
這次的專案透過雙方合作
7. This has turned out to be a win-win partnership for both parties.
最後雙方變成雙贏的合作關係。
Part 3：討論「跨界合作」的合作細節（模擬情境）
Benny, Fanny正在與George討論合作細節
（B: Benny F: Fanny G: George）
B: I believe our companies can improve each other's competitive advantages競爭優勢 by working together.
我相信我們兩家公司能透過合作提高彼此的競爭優勢。
F: Bundling our products supports our common objective and improves risk allocation.
我們可透過搭售雙方的產品去支持彼此的共同目標，並一起分攤風險。
G: I'm all ears洗耳恭聽. What sort of give-and-take did you have in mind?
我洗耳恭聽。你們盤算的是哪種交換模式？
F: We can offer advertising: from a promotional 1-page article to a full-page glossy亮面的 ad (*ad=advertisement).
我們能提供廣告：從單頁的推廣文章到整版亮面的廣告。
B: In exchange for product samples產品樣品, trial packs, or coupons, to be sold with the magazine.
作為交換的是和雜誌一起販售的產品樣品，試用包或折價券。
G: What about the back cover ad page?
那封底廣告頁呢？
B: Certainly a possibility, but it is the most coveted advertising space.
當然有可能，但那是大家最想要的廣告版面。
G: We would be willing to compensate you with the appropriate volume of goods.
我們願意以適當的商品數量來彌補你們的。