GlobeNewswire

2024-06-20 16:00

Euro 2024 and Paris Olympics Pose Unprecedented Data Privacy Risks Warns Law Firm Foot Anstey

LAUSANNE, Switzerland, June 20, 2024 (GLOBE NEWSWIRE) -- As Europe prepares for a summer of sporting excellence with Euro 2024 and the Paris 2024 Olympics, the technological advancements designed to bring fans closer to the action also represent an unprecedented risk to data privacy for sporting federations.

The Hosts and Federations Summit 2024 in Lausanne, Switzerland – organised by Major Events International (MEI) is described by senior sports regulatory lawyer, Tim Williamson (Legal Director, Foot Anstey LLP) as a, "Spectacular opportunity for organisers of significant and global sporting events, to come together and discuss where commercial opportunities can be maximised, while mitigating risk."

At the summit, Annalisa Checchi, (Legal Director, Foot Anstey) discussed the delicate tightrope that organisers of global sports events must navigate in relation to fan engagement data. Checchi stated:

"One prime example of leveraging engagement data in the modern context is Formula 1, which has partnered with Amazon Web Services to transform the fan experience. By aggregating real-time race data, telemetry, and social media chatter, F1 delivers customised race visualisations, statistical insights, and interactive experiences, bringing viewers closer to the action than ever before."

She continued, "Similarly, the NBA’s NBA ID loyalty programme incentivises fans to share their data in exchange for exclusive content, merchandise discounts, and unique experiences. This rich trove of information empowers the league to refine its marketing strategies, optimise sponsorship activations, and strengthen its global fanbase connection. However, the key lies in balancing data collection with fan privacy."

Data management challenges are more complex than ever
System failures and inadequate training are the most common vulnerabilities for consumer-facing sporting federations in ensuring data privacy and security. However, Ms Checchi noted:

"The infrastructure required to process the large volumes of data generated in real-time is now vast. The Euros and Olympics present an unprecedented opportunity for cyber criminals, not to mention the potential misuse or accidental breach of athlete, employee, and spectator data."

She emphasised the need for transparency, stating, "Rights holders must be transparent about their data practices, obtain explicit consent, and ensure the secure storage and responsible use of sensitive information. Failure to do so can result in severe reputational and brand damage, as well as significant legal consequences."

As Euro 2024 and the Paris 2024 Olympics draw near, the sports world stands at a crossroads. Emerging federations will be watching to learn from the successes and failures of established veterans.

Editors contacts

Sam Taylor – sam.taylor@footanstey.com

+447971581025      

About Foot Anstey

Foot Anstey is a leading full-service law firm with a strong presence nationally and internationally. With roots dating back decades, the firm has evolved into a dynamic legal force, providing comprehensive and innovative solutions to a diverse client base.

Renowned for its exceptional client service and industry expertise, Foot Anstey offers a wide range of legal services across its seven key sectors, Charities, Developer, Energy and Infrastructure, Islamic Finance, Private Equity, Private Wealth and Retail and Consumer.


Primary Logo

source: Foot Anstey LLP

【你點睇】陳美寶、羅淑佩分別被任命為運物局及文體旅局局長,你是否認同新任命有助香港鞏固物流樞紐地位及促進旅遊經濟?► 立即投票

人氣文章
財經新聞
評論
專題
專業版
HV2
精裝版
SV2
串流版
IQ 登入
強化版
TQ
強化版
MQ

【etnet 30周年】多重慶祝活動一浪接一浪,好禮連環賞!

【etnet30周年連環賞】睇住賞Maxcare美天復康寶(升級版) (價值HK$1,680)

etnet榮獲HKEX Awards 2023 「最佳證券數據供應商」大獎

傾力救市

大國博弈

貨幣攻略

說說心理話

Watche Trends 2024

北上食買玩

Art Month 2024

理財秘笈

秋天養生食療

消委會報告

山今養生智慧

輕鬆護老