秘訣二：「印象式發言」

《華爾街狼人》劇照

　　演說時，你可以利用意想不到的統計數字（statistics）、驚人的事實（fact），或與一般大眾想法不一樣的資訊（information）來引起觀眾的注意，甚至得到他們強烈的情緒反應。

　　這類的信息通常能在觀眾的腦海中留下深刻的印象，而這也是演講的主要目的。

　　以下是一些「印象式發言」的參考句子：

主題：防曬產品發表會

A report that just came out revealed that people with pale skin are 8 times more likely to get skin cancer than people with dark skin.

一則最近發佈的報導顯示，皮膚白皙的人得到皮膚癌的機率是膚色深的人的八倍。

主題：職場年齡歧視

A recent research conducted by the University of Kowloon showed that people under 30 are twice likely to get a job interview than people over 40.

九龍大學最近進行的一項研究發現，30歲以下的人得到面試的機會是40歲以上的人的兩倍。

主題：宣揚安全帶的重要性

In the magazine Clock, it was reported last year that nearly 45,000 people died in auto collisions in Hong Kong, the equivalent of a fully loaded passenger jet crashing with no survivors every day for a year. If everyone wore seat belts, more than half of these deaths could have been avoided. 

根據Clock雜誌報導，去年有近45,000人在香港因撞車而死亡，數量相當於一架滿載的客機在一年內每天都發生事故並沒有倖存者。 如果每個人都繫上安全帶，則死亡人數可以減至少一半。

主題：女性性騷擾及性侵害

Before I begin the talk, please take a moment and think of the three women closest to you. Who comes to mind? Your mother? Your sister? Your daughter? Your soulmate? Now guess which one will be sexually molested or assaulted during her lifetime. This may sound scary and unbelievable, but according to the Department of Justice, one in every three women in our city will be sexually molested or assaulted during her life.

在我開始之前，請花一點時間想想三個與你最親近的女士。你會想到誰？你媽媽？你姐姐？你的女兒？你的靈魂伴侶？現在請猜哪一位將在她的一生中遭受性騷擾或性侵害。這可能聽起來很令人恐懼和難以置信，但根據司法部的統計，在我們的城市，每三個女性中就有一位將會在她生命的某個時候遭到性騷擾或性侵害。

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