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06993 藍月亮集團
Blue Moon Group
Listing Date2020/12/16
Listing Price13.160
  • 7.230 +0.030 (+0.417%)    Sink Below Listing Price
  • 15-min delayed, last update: 02/12/2021 17:59
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Blue Moon Group is a consumer-centric household care company in China. It develops, manufactures and markets a wide selection of products under three categories: fabric care, personal hygiene and home care. Its liquid laundry detergent, liquid soap and concentrated liquid laundry detergent products had the largest market shares in their respective markets in each of 2017, 2018 and 2019, according to the Frost & Sullivan Report. In 2019, "Blue Moon (藍月亮)" ranked fourth in both the fabric care market and the personal hygiene market and ranked fifth in the home care market, all in terms of retail sales value in China.

From 2013 to 2019, the Group rolled out bathroom cleaning products under the "Volo" brand, concentrated liquid laundry detergent products under the "Supreme" brand, premium liquid soap products under the "Jingxiang" brand, and utensil, fruit and vegetable cleaning products with a mild and gentle formula under the "Tianlu" brand.

The Group established Research and Development Technology Centre and the Blue Moon Applied Sciences and Laundry Academy dedicated to the development and assessment of laundry products and methods in 2015. It had obtained a total of 673 registered trademarks, 152 patents and 159 copyrights in China. It owned and operated four production bases to manufacture products, namely Guangzhou production base, Tianjin production base, Kunshan production base, and Chongqing production base.

The Group has an omni-channel sales and distribution network covering both online and offline businesses. Its offline sales and distribution network includes its direct sales to key account clients such as hypermarkets and supermarkets as well as offline distributors which resells products to hypermarkets, supermarkets, convenience store, local grocery stores, gas stations and certain small vendors in the residential communities. Online sales channels include its sales to e-commerce platforms and sales to consumers through online stores, such as its proprietary online stores and third party online stores.

MarketHong Kong (Main Board)
Business NatureHousehold & Personal Products
Board Lot500
Registrar & Transfer OfficeComputershare Hong Kong Investor Services
No. of Offer Shares747m shares
No. of International Offer Shares672m shares
No. of HK Offer Shares74.71m shares
Offer Price$10.20 - $13.16
Nominal ValueHK$ 0.01 each
Stock Code6993
Joint Sponsors, Joint Global Coordinators and Joint BookrunnersChina International Capital Corporation Hong Kong Securities, Citigroup Global Markets Asia, Citigroup Global Markets, Merrill Lynch Far East, Merrill Lynch (Asia Pacific)
Joint Global Coordinators and Joint BookrunnersBNP Paribas Securities (Asia) , The Hongkong and Shanghai Banking Corporation, UBS AG
Joint BookrunnersABCI Capital, BOCI Asia, CCB International Capital, CMBC Securities, CMB International Capital, Futu Securities International (Hong Kong) , ICBC International Capital, UOB Kay Hian (Hong Kong)
Application PeriodDec 4 (Fri) - Noon, Dec 9 (Wed)
Price Determination DateOn or Before 5pm, Dec 9 (Wed)
Result Announcement DateOn or Before Dec 15 (Tue)
Dispatch of Shares and Refund ChequesOn or Before Dec 15 (Tue)
Dealings in Shares commence onDec 16, 2020. (Wed)
Reallocation of Shares Offered
Times of HK Offer Shares Subscription15X - 50X50X - 100XOver 100X
% of total shares reallocated to HK Offer30%40%50%
ExecutivePAN Dong (Chairman), LUO Qiuping, LUO Dong, POON Kwok Leung, XIAO Haishan
Non-ExecutiveCAO Wei
Independent Non-ExecutiveBruno Robert MERCIER, NGAN Edith Manling, HU Yebi
Director PAN Dong77.36%
Gaoling Fund9.27%
(Year ended Dec 31)
2020 *20192018
Gross Profit1,558,6034,523,0103,886,301
Pre-Taxed Profit428,8051,475,241701,915
Attributable Profit for the period302,1931,079,617553,985
* For the six months ended June 30, 2020.
Offer Price$10.20 - $13.16
Capitalization$58,621m - $75,632m
Unaudited pro forma adj NAV / share$1.40 - $1.78
Assuming the offer price being at the mid-point of $11.68, the net proceeds raised would be HK$8,492.0m, of which:
* $3,024.0m (35.6%) to finance business expansion including production capacity expansion plans and to purchase equipment and machinery to facilitate such expansion plan as well as the development of laundry services ;
* $4,453.0m (52.4%) to raise brand awareness,further strengthen sales and distribution network and increase product penetration ;
* $166.0m (2.0%) to enhance research and development capabilities; and
* the balance of $849.0m (10.0%) as additional working capital.
Code Name Nominal Change %Change
06993BLUE MOON GROUPup7.2300.0300.417%
15-min delayed, last updated: 02/12/2021 17:59
Related Document
Remark: The above information is referenced from the prospectus.
  All data is calculated from the non- exercise rights(if applicable).
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