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02209 喆麗控股
YesAsia Holdings
Listing Date2021/07/09
Listing Price3.280
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YesAsia Holdings is engaged in the procurement and sale of Asian fashion & lifestyle, beauty and entertainment products to global customers. Its principal business activities can be divided into two business segments: sales of fashion & lifestyle and beauty products on YesStyle and AsianBeautyWholesale platforms; and sales of entertainment products on YesAsia platform and through its offline B2B sales channel.

The Group has built product and information platforms for Asian culture, fashion and beauty lovers around the world. For the year ended 31 December 2020, it enjoys a total average MAU of approximately 5.9 million from E-commerce platforms and approximately 1.4 million E-commerce customers.

In addition to social media marketing, performance marketing and retention marketing, it has also adopted KOLs to enhance exposure and strengthen customer interactions. Revenues generated from influencer marketing initiatives accounted for 1.2%, 7.9% and 17.4% of the total revenue of YesStyle for the three years ended 31 December 2020, respectively.

Being an E-commerce gateway and established entertainment product channel, it maintains a diversified customer base in the US, the UK, France, Australia and Canada, and focus on expanding globally to new geographic markets. For the year ended 31 December 2020, revenue generated from the US, the UK, France, Australia and Canada accounted for 41.9%, 8.5%, 8.3%, 7.0% and 6.3% of total revenue, respectively, while numbers of customers from these countries accounted for 47.2%, 9.7%, 8.0%, 7.2% and 5.7% of the total number of customers, respectively, for the same year.

MarketHong Kong (Main Board)
Business NatureSoftware & Services
Major Business AreaChina
Board Lot1000
No. of Offer Shares39.54m shares
No. of International Offer Shares35.59m shares
No. of HK Offer Shares3.95m shares
Offer Price$3.00 - $3.33
Registrar & Transfer OfficeComputershare Hong Kong Investor Services
Stock Code2209
Sponsor(s)CMBC Securities Company Limited
Underwriter(s)CMBC Securities Company Limited; Forwin Securities Group Limited
Application PeriodJun 28 (Mon) - Noon, Jul 2 (Fri)
Price Determination DateOn or Before 5pm, Jul 2 (Fri)
Result Announcement DateOn or Before Jul 8 (Thu)
Dispatch of Shares and Refund ChequesOn or Before Jul 8 (Thu)
Dealings in Shares commence onJul 9, 2021. (Fri)
Reallocation of Shares Offered
Times of HK Offer Shares Subscription15X - 50X50X - 100XOver 100X
% of total shares reallocated to HK Offer30%40%50%
ExecutiveLAU Kwok Chu, CHU Lai King (Chairman), WONG Shuet Ha
Non-ExecutiveLUI Pak Shing Michael, HUI Yat Yan Henry, POON Chi Ho
Independent Non-ExecutiveCHAN Yu Cheong, SIN Pak Cheong Philip Charles, WONG Chee Chung
Director CHU Lai King37.34%
PCCW (00008)10.04%
Director LUI Pak Shing Michael8.90%
Pacven Walden Ventures8.21%
Stonepath Group6.58%
(Year ended Dec 31)
Gross Profit61,87137,64829,067
Pre-Taxed Profit13,4384,2704,825
Attributable Profit for the period11,2203,3693,992
Offer Price$3.00 - $3.33
Capitalization$1,186m - $1,317m
Unaudited pro forma adj NAV / share$0.736 - $0.767
Assuming the offer price being at the mid-point of $3.165, the net proceeds raised would be HK$93.5m, of which:
* $50.5m (54.0%) to increase marketing efforts for customer acquisition and retention;
* $18.8m (20.1%) to enhance platform content and IT capabilities;
* $15.0m (16.1%) to expand logistics fulfillment capacity and enhance warehouse efficiency; and
* the balance of $9.2m (9.8%) as additional working capital.
Code Name Nominal Change %Change
01137HK TECH VENTUREunchange--0.0000.000%
02209YESASIA HLDGSunchange--0.0000.000%
15-min delayed, last updated: 22/10/2021 07:51
Related Document
Remark: The above information is referenced from the prospectus.
  All data is calculated from the non- exercise rights(if applicable).
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