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09857 檸萌影視
Listing Date2022/08/10
Listing Price27.750
  • 13.160 -0.040 (-0.303%)    Sink Below Listing Price
  • 15-min delayed, last update: 24/03/2023 18:00
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Linmon Media has been dedicated to the full value chain of operations including investment, production, distribution, promotion, and derivatives licensing of drama series since its inception in 2014 in Shanghai.

The Group revenue generated from licensing fees for the broadcasting rights of its original drama series; and charging fixed service fees by Content marketing.

The Group had produced and distributed a total of 17 drama series. 15 of them are original drama series in which it acted as the lead/sole investor and the executive producer. Its customers primarily include top online video platforms and major TV channels. According to Frost & Sullivan, the Group ranked the fourth among all Chinese drama series companies in terms of revenue in 2021. It accounted for approximately 2.5% of the total market share in 2021.

MarketHong Kong (Main Board)
Business NatureMedia
Major Business AreaChina
Board Lot100
No. of Offer Shares15.14M shares
No. of International Offer Shares13.92M shares
No. of HK Offer Shares1.22M shares
Offer Price$27.75 - $33.30
Stock Code9857
Sponsor(s)Morgan Stanley Asia Limited, China International Capital Corporation Hong Kong Securities Limited
Underwriter(s)Morgan Stanley Asia Limited, China International Capital Corporation Hong Kong Securities Limited, CMB International Capital Limited, Futu Securities International (Hong Kong) Limited, Livermore Holdings Limited
Application PeriodJul 29 (Fri) - noon, Aug 03 (Wed)
Price Determination DateAug 03 (Wed)
Result Announcement DateOn or before Aug 09 (Tue)
Result Announcement DateOn or before Aug 09 (Tue)
Dealings in Shares commence onAug 10, 2022. (Wed)
Reallocation of Shares Offered
Times of HK Offer Shares Subscription15X - 50X50X - 100XOver 100X
% of total shares reallocated to HK Offer30%40%50%
Sales Statistics (HKD)
Offer Price$27.75 - $33.30
Capitalization10.00B - 12.00B
NAV / share ($)$7.56 - $7.78 (Unaudited pro forma adj NAV / share)
Use Of Proceeds
Assuming the offer price being at HKD 30.52, the net proceeds raised would be HKD 371.40M, of which
10% : Expand IP pool, including purchase of high-potential IPs, recruitment of talented writers, and enhancement of our concept development capability of original IP;
50% : Allocated to the production, distribution and promotion of our original drama series
15% : Allocated to initiatives in emerging business opportunities, including but not limited to, the development and commercialization of accounts of characters in drama series in short form videos, the development and commercialization of content marketing and advertising,
15% : pursue strategic investment and acquisition opportunities
10% : General corporate purposes
Related Document
Remark: The above information is referenced from the prospectus.
  All data is calculated from the non- exercise rights(if applicable).
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