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IPO Detail
01284 新傳企劃
Listing Date2023/07/17
Listing Price0.920
  • 0.340 +0.030 (+9.677%)    Sink Below Listing Price
  • 15-min delayed, last update: 27/05/2024 17:59
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New Media Lab is a digital media company that operates in Hong Kong, providing integrated advertising solutions to advertisers ranging from multi-national brand owners, advertising agencies to SMEs primarily through Digital Media Platforms.


Coupled with strong digital media presence, including own websites and mobile apps as well as on third party social media platforms such as Facebook, Instagram, Youtube and LinkedIn, we are able to reach and attract different types of audience, which in turn generates value for advertisers. To complement Digital Media Platforms we still maintained, though with diminishing importance as compared to digital business, the publication of some magazines and travel guidebooks in which advertisers can also place advertisements.


The Group operates nine media brands, namely “新假期” (Weekend Weekly), “東方新地” (Oriental Sunday), “經濟一週” (Economic Digest) and “新 Monday” (New Monday/NM ) , as well as More, GOtrip, Sunday Kiss, and the two more recent brands SSwagger and Madame Figaro.


The total number of followers of the Facebook fanpages and Instagram profiles operated by Group has exceeded 7.4 million and 1.2 million respectively; for the year ended 31 December 2022, its 9 websites recorded unique visits of over 219.7 million with cumulative web impression reaching over 4.2 billion.

MarketHong Kong (Main Board)
Business NatureMedia
Major Business AreaHong Kong
Board Lot5000
No. of Offer Shares150.00M shares
No. of Public Offer Shares45.00M shares
No. of Placing Shares105.00M shares
Offer Price$0.84 - $0.92
Stock Code1284
Sponsor(s)Emperor Corporate Finance Limited, Lego Corporate Finance Limited
Underwriter(s)Emperor Securities Limited, China Galaxy International Securities (Hong Kong) Co., Limited, Lego Securities Limited, Guotai Junan Securities (Hong Kong) Limited
Application PeriodJun 30 (Fri) - noon, Jul 04 (Tue)
Price Determination DateJul 07 (Fri)
Result Announcement DateOn or before Jul 14 (Fri)
Result Announcement DateOn or before Jul 14 (Fri)
Result Announcement DateOn or before Jul 14 (Fri)
Dealings in Shares commence onJul 17, 2023. (Mon)
Reallocation of Shares Offered
Times of HK Offer Shares Subscription15X - 50X50X - 100XOver 100X
% of total shares reallocated to HK Offer30%40%50%
Sales Statistics (HKD)
Offer Price$0.84 - $0.92
Capitalization504.00M - 552.00M
NAV / share ($)$0.29 - $0.31 (Unaudited pro forma adj NAV / share)
Use Of Proceeds
Assuming the offer price being at HKD 0.88, the net proceeds raised would be HKD 95.00M, of which
26.3% : Applied for mergers and acquisitions
44.4% : Expanding and enhancing product lines and data collection and analytical capabilities
12.5% : Constructing in-house media content management platform to enhance our editors’ research capabilities
6.9% : Used for repayment of bank borrowings
9.9% : Working capital
Related Document
Remark: The above information is referenced from the prospectus.
  All data is calculated from the non- exercise rights(if applicable).
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